Abandoned Checkout
Recover lost sales by automatically capturing checkout emails and sending beautifully timed reminder sequences with built-in click/open tracking. No external services required — just install, configure, and start winning back orders.
Why It Matters
On average, more than 70% of WooCommerce carts are abandoned before checkout is complete. That’s a massive amount of potential revenue slipping away. SSP Woo Abandoned Checkout addresses this problem by capturing your customer’s email address instantly, even if they never finish their order. From there, it automatically follows up with personalized reminders designed to bring them back.
Unlike costly SaaS recovery tools, this plugin runs entirely inside your WordPress + WooCommerce site. You keep full control of your customer data, message content, timing, and reporting.
Key Features
- Instant Capture: Captures billing email, first name, and last name as soon as they are entered on checkout.
- Customizable Email Content: Write your own reminder messages in plain text or HTML — saved exactly as typed.
- Flexible Scheduling: Choose the delay before the first email, the interval between reminders, and the maximum number of reminders to send.
- Open & Click Tracking: Built-in pixel tracking logs when emails are opened. Any links you include are tracked for clicks and logged with timestamps.
- Duplicate Handling: Decide whether multiple open entries for the same email address are allowed or prevented.
- Auto-Delete Rules: Automatically remove old records based on the number of reminders sent or the age of the checkout.
- Analytics Dashboard: See total emails sent, open rate, and click rate — all within your WooCommerce admin.
- Lightweight & Native: Single-file plugin with no external service dependencies and no unnecessary database overhead.
Admin & Behavior
- Status & Controls: Enable or disable abandoned checkout capture with one click.
- Captured Checkout List: View detailed logs of all abandoned checkouts with customer name, email, subtotal, reminders sent, and next scheduled send time.
- Email Logs: Track every reminder sent, whether it was opened, and if a link was clicked.
- Analytics Panel: Review totals for sent, opened, and clicked emails, along with calculated open and click-through rates.
- Setup Guidance: A built-in Setup tab explains how to configure your mailer and domain authentication for best delivery results.
How It Works
The plugin works seamlessly in the background. As soon as a visitor begins entering their email into the WooCommerce checkout form, it’s captured securely and tied to their cart session. If they leave without completing checkout, reminders are scheduled automatically based on your rules.
When the scheduled time arrives, the plugin sends your emails using WordPress wp_mail() and your chosen mailer (WP Mail SMTP or similar is recommended). Open events are logged with a hidden pixel, and all links you include in the email body are rewritten to track clicks. Every interaction is logged so you can see what’s working and where improvements can be made.
Benefits
- Recover revenue automatically that would otherwise be lost to abandoned checkouts.
- Boost conversions by staying in front of customers with timely, relevant reminders.
- Track email performance with built-in open and click reporting.
- Cut costs by avoiding third-party SaaS recovery tools — this plugin is pay-once, fully self-hosted, and yours forever.
- Lightweight design means no negative impact on your WooCommerce store performance.
Who It Is For
WooCommerce store owners, eCommerce marketers, agencies, and anyone who wants to increase revenue without increasing traffic or ad spend. Perfect for shops of all sizes — from small boutiques to high-volume enterprises — that want a reliable, self-contained abandoned checkout solution. And unlike subscription-based recovery services, you pay once and never again while keeping full control of your data, emails, and results.
